Guerilla marketing is an unconventional and low-cost strategy that creates maximum impact through creativity and surprise to engage the target audience.
There are a few subcategories of Guerrilla Marketing that are based on your business niche and requirements. These are Indoor Marketing, Event Ambush Guerrilla Marketing, Outdoor Marketing, Experiential Guerrilla Marketing, etc.
Add something to the pre-existing urban setting at indoor locations like buildings, shops, universities, train stations, campuses, etc.
This marketing category is very much comparable to indoor Guerrilla Marketing. It takes place at outdoor locations like on to a statue, puts temporary artwork on streets or sidewalks, and has more exciting ideas.
Buzz marketing or viral marketing aims to maximize word-of-mouth potential for a campaign or product through customer conversations, social media, and other communication channels.
Here, you can incorporate more categories to require the public to interact with the brand.
ttempt to leverage the audience of some progressive event with your campaign to advertise a product more noticeably. Usually, it is done without taking approval from the sponsor.