Referral program for Shopify: BoAt increased by 30% Online engagement using the Referral program. Here’s How

Referral programs are a great way to engage and retain your existing and potential customers. The best way to implement this is to use referral program software.

Referral marketing statistics show that customers believe their friends’ recommendations 7 times more than traditional advertising. There are lots of brands that use Shopify stores to sell their products therefore, launching a referral program for Shopify can be fruitful. To leverage it, boAt decided to launch it to improve its engagement and retention rate.

Boat is one of the popular audio and wearable brands in India. They have a massive fan following especially among youth as they offer a wide range of products at affordable prices. The boat offers earphones, headphones, speakers, smartwatches, trimmers and so on.

Campaign Objective: 

To improve existing and new customers’ engagement and retention rates.

Reward : 

INR 100 discount to referrer and referee for every referral sale. ( T&C apply)

Results : 

Increased 30% Online Engagement
Increased 12% New User Acquisition
Increased by 7% Increased in Sales & a 40% Increase in Referral Sales.
Increased 18% In AOV of New User

Challenges:

The huge demand for audio and wearables has opened up a lot of potential opportunities for businesses to expand their customer base. But becoming a customer’s choice is not an easy task. In the era of competition, brands have to be careful and must choose their methods wisely. boAT strives to offer good quality products to its customers while increasing its customer base. Since the referral program is a great way to attract customers, they launched the InviteReferrals referral program to expand their user base.

How InviteReferrals helped boAt in achieving its objective?

InviteReferrals helped them build an interactive and engaging campaign to increase their sales and user base. With the help of InviteReferrals, boAt launched a referral program on their website where they are giving INR 100 discount to the referrer and INR 100 discount to the referee on his next purchase.

Campaign Setup

boAt wanted to launch a referral program for all the existing boAt customers who had placed an order through the website or app earlier. The customer can refer his friends by doing the following steps

1. Log into their boAt account.
2. Next, move to the More section and click on Earn Rs100
3. Share your referral link with your friend via WhatsApp, email, or Facebook.
4. Once the referee purchased the product using the unique referral link, both get the reward

.

Points of Integration

Dedicated Landing Page

Landing pages are the best way to inform customers about the referral program. Therefore, to generate inbound referral traffic we have set up a dedicated landing page for boAt. It helped existing customers check the rewards and get unique referral links.

Welcome Email

Whenever a customer enrols on a referral program, he gets a welcome mail. Welcome emails are a great way to greet customers to offer them a valuable experience. Whenever a customer enrols in the boAt referral program, he will receive a welcome mail.

Inviting friends using different referral Channels

People love rewards, especially from brands like boAt. To make it easy to refer, we let boAt customers share their referral code via social media platforms such as Facebook, WhatsApp, email and Twitter

Customers can easily refer their friends from the Boat referral section by clicking on the different social icons or importing their email contacts. They can also copy their referral link and share it via any other medium.

Email invite

Email invites are one of the most effective channels for referral sales. Referrers can easily import their address book via the referral program sharing option and easily invite their friends at once. The email invite content is pre-populated while inviting through the program; this makes sending invites over email very easy and quick. 

Facebook Invite

Facebook is one of the largest social networking sites. Referrers can click on the Facebook referral sharing option to share their referral invite on their Facebook wall. This way referral messages get visibility on the Facebook timeline of referrers’ friends.

Whatsapp Invite

Whatsapp is a widely used chatting app that lets people share messages all around the world. Referrers can leverage it and share their referral link directly over the WhatsApp chats .

Twitter Invite

Twitter is one of the biggest social networking sites. Sharing over the twitter channel allows referrers to send their referral link and invite messages to a large group of people that follow them on Twitter. They can also send it as a direct message to specific followers.

Friend comes to the site and sees the personalized welcome message

Personalization is a great way to make customers feel special and privileged, so whenever a customer comes through a referral invite, he sees a personalized message where the referrer’s name has been mentioned along with the coupon code to be used to apply the referral offer

Successful referral message with code

Once the referee completes the purchase through a referral invite, both the referrer and referee get their respective reward vouchers over email.

Rewards

Invitereferrals let them set dual side gratification as it makes the campaign attractive and leads to a win-win situation for both referrer and referee.

Since the boAt website is a Shopify store. We integrated our referral program with their store and generated rewards from Shopify directly

Note: This integration can be done using the native Shopify app of InviteReferrals https://apps.shopify.com/invitereferrals-referral-marketing-software

InviteReferrals is one of the easy-to-use referral program software that helps Shopify stores increase brand awareness and facilitate retention rates. A referral program for Shopify has huge potential and proves to be a game changer as a marketing strategy.