SEO marketing has become more important than ever in today’s competitive era. As a result, search engines have been serving millions of users every day, looking for answers to their questions or solutions to their issues. SEO allows you to get free targeted traffic from search engines if you have a website, blog, or online store. We have compiled 65+ SEO statistics that will help you give a better perspective.
SEO Statistics You Need to Follow in 2024
- 41% of large companies think of link building as the most challenging SEO tactic. (Ascend2/Conductor)
- SEO can generate 20X more traffic opportunities than PPC on mobile and desktop. (Jumpshot/Moz)
- 82% of marketers report that the effectiveness of SEO is on the rise, with 42% stating it’s improving significantly. (MarketDive)
- 61% of marketers state increasing organic presence and improving SEO is a top inbound marketing priority. (HubSpot)
- 70-80% of search engine users only focus on organic results. (HubSpot)
- Google dominates the search engines, accounting for approx 93 % of desktop search traffic, Bing at 2.61%, and Yahoo at 1.9% globally. (StatCounter)
- Brands and agencies in the USA invested $72.02 billion in professional SEO services in 2018 alone. (Borrell Associates)
- Organic search is accountable for 51% of all website traffic, compared to 10% from paid search, 5% from social media, and 34% from other sources. (BrightEdge)
- Marketers who use a combination of organic SEO and PPC ads in their marketing strategies see an average of 25% more clicks and 27% more profits compared to those who only use a single SEO tactic. (Search Engine Land)
- The first result gets an average of 20.5% of the clicks on the page, falling to 13.32% for the second result and 13.14% for the third. (Ignite Visibility)
- 18% of searches direct the searcher to modify their query without clicking on any results. (Moz)
- 84% of marketing professionals state they outsource all or part of their SEO execution to experts. (Ascend2)
- The majority of businesses spend $5,000+ per month on SEO. (Moz)
- 8% of search queries are framed as queries. (Moz)
- The typical user performs searches that are about 3 words long. (Moz)
- 90% of searchers haven’t made their mind up about a brand when they started doing their search. (SearchEngineWatch)
- 95% of people only look at the first page of search results. (Brafton)
- 50% of all searches will be voice searches by 2020. (ComScore)
- 27% of the online population use voice search on mobile globally. (GlobalWebIndex Voice Search Report)
- 40.7% of all Google voice search results came from featured snippets. (Backlinko)
- 61% of B2B marketers are concerned about SEO and search algorithms for content marketing. (CMI)
- Websites with a blog contain 434% more indexed pages as compared to those that don’t have. (Forbes)
- Around 30% of all searches will be performed without a screen. (Gartner)
- 65% of 25 to 49 year-olds communicate with their voice-enabled devices at least once a day. (PWC)
- Smart speaker shipments grew by almost 200% year on year in Q3 2018 globally. (Strategy Analytics, 2018)
- Voice is forecast to be a $40 billion channel by 2022. (OC&C Strategy Consultants, 2019)
- Link building and High-quality content are the two most crucial signs utilized by Google to rank your website for search. (Search Engine Watch)
- Business websites that have blogs contain 97% more inbound links, which eventually benefits SEO performance. (HubSpot)
- Updating old blog posts with new content and images can facilitate organic traffic by 111%. (Backlinko)
- 57% of marketing professionals, on-page content development is effective SEO. (Ascend2)
- 1,000+ words are the average length of long-form content that receives more shares and links than shorter form content. (Buzzsumo/Moz)
- Websites with a blog typically have 434% more indexed pages. (TechClient)
- 45% of companies stated that their content marketing is integrated with their SEO strategy. (Econsultancy)
- The average page 1 result on Google contains 1,890 words. (Backlinko)
- 7 out of 10 marketing professionals are optimizing video for SEO. (Renderforest)
- 1 in 10 blog posts is compounding, which shows organic search boosts their traffic over time. (HubSpot)
- About 25% of Google searches have at least one video in them. (SearchEngineJournal)
- Including a video in a blog post increases organic traffic from search results by 157%. (SearchEngineJournal)
- 7 out of 10 marketing experts optimized for video search. (Renderforest)
- Video has an 11,000:1 probability of making it to the first page of Google. Text-based results that have a 500,000:1 chance of making it to the 1st page. (Forrester)
- Video search results have a 41% higher click-through rate (CTR) than text-based results (AimClear)
- Videos add 2 minutes to the average time a user spends on your site. (Comscore)
- 66% of different search queries result in one or more clicks on Google’s results, while 34% of searches get no clicks at all. (Jumpshot/Moz)
- Google has indexed hundreds of billions of web pages – the index is about 100,000,000 GB large. (Google)
- Search queries using the “is __ worth it?” format has increased by 80%. (Google)
- Search queries using the “__ to avoid” format have increased by 150%. (Google)
- Blog posts that have videos contain a 53x higher chance of ranking on the first page of Google. (Convince & Convert)
- Blog Posts with Videos see a 157% increase in search traffic compared to solely text-based blog posts (Search Engine People)
- Blog Posts with Videos attract 3x more inbound links than text-based blog posts (Moz)
- 88% of videos that rank on Google rank in the top 10 for YouTube for the same search (Perficient)
- 55.2% of Google searches that rank first in Google don’t rank first on YouTube for the same search. (Perficient)
- 57% of Google results that yield multiple video results have a different order of videos than when you do a similar search on YouTube. (Perficient)
- The average video length of a first-page YouTube video is around 14 minutes, 50 seconds. (Backlinko)
- 9 is the average number of organic desktop search results that Google displays on page 1. (SearchMetrics)
- 32.5% is the average traffic share of the first Google organic search result. (Chitika)
- The average traffic share caused by the sites listed on the first Google search results page is around 92%. (Chitika)
- Google exhibits on average 8.5 organic mobile search results on page one. (SearchMetrics)
- In 2019, there were about 5.5 billion searches done on Google every day or more than 63,000 search queries were done every second. (InternetLiveStats)
- Almost 25% of Google searches include at least one video in them. (SearchEngineJournal)
- Including a video in a blog post increases organic traffic from search results by 157%. (SearchEngineJournal)
- Video is 50x more likely to get organic rankings than plain text results on the first page. (SEO Inc.)
- 62% of Gen Z and Millennial customers like visual search more than any new technology. (ViSense)
- 1 billion+ people use Google search every month. (Google via Business Insider)
- Around 40-60 billion searches are happening on Google in the United States each month. (Jumpshot/Moz)
- Google currently holds 76% of the total search engine market share. (Net Market Share)
- 15% of daily queries on Google have never been searched before. (Google)
- The average Google search session stays under one minute, from the initial query to the loading of the search results page and choosing any results. (Jumpshot/Moz)
- In 2018, Google Images made up 22.6% of all internet searches, and Google Maps accounted for 13%. (SparkToro)
- When Google was started in September 1998, it just averaged about 10,000 daily search queries. (The Search)
- The first Google mobile search result receives an average organic click-through rate (CTR) of 27%. (Search Engine Journal)
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33% of ecommerce visits are generated through organic searches. (Statista)
So, these are some of the most useful SEO statistics you should know in 2022.
Conclusion
After reading these SEO statistics, you may get an idea of how important SEO is and how search engines work. Make sure you read and analyze them carefully to leverage them. We hope you find this post helpful.