Poker Nation Increased Its Customer Engagement via Referral Marketing

From Booking a taxi or consulting a doctor, this is the generation who do everything online. So why not play online poker too? Gone are the days when you book a table for earning & spending money to play poker. Poker Nation is a website that lets people play poker on the internet. All one has to do is log in and deposit their money to play poker online. 

The craze of poker has always been amongst the people, but getting people to poker online was quite a risk. According to many gaming industry experts, the craze of online poker is increasing and shares over 70% of the gaming traffic. This was the primary concern of Poker Nation—the increasing competition! 

Goals

With the already existing popularity of online poker, Poker Nation wanted their customer base to increase by large numbers. 

Advisements and Paid Promotions are some of the few sources to increase business, but it can cost you buckets of money. Poker Nation wanted something that can engage their customer as well as gain them as good profit without getting a hole in their pocket. 

Well, there is one marketing strategy that is considered the most cost-effective amongst all that is ‘Referral Marketing.’

The Approach of Poker Nation

Since we all know that Referral Marketing has done wonders and benefited a lot of businesses. Thus, poker nation approached InviteReferrals to start a referral campaign for their customers. 

Launching a referral campaign is easy and very simple. All you need to do is to contact a referral software provider that can do all the work for you. 

Once you launch a referral program, the customers will register to it and will be able to share the referral link with their friends over social platforms. Once the friends of the customer register via that link, the customer of yours will get a dedicated reward. 

Bribing customers with rewards can gain you a lot of benefits. It is like a two-way optimization in which you and your customer both get a successful outcome. 

According to the New York Times, 65% of new business comes from referrals because people don’t prefer to buy any product without any recommendation. 

Online Poker Game Received 30% New Registrations

Poker Nation offered Rs. 300 on every successful Referral. Cash Rewards that too, for a poker game means a lot to the customers. The referral campaign of poker nation gained them an increase in their business.

They received 30% new registrations, and that made their customers engaged throughout. 

Their business was increased in no time after using referral marketing. 

The amount invested by customers in the poker game was increased by 10% monthly.

Summary

Strategic planning should always be done before launching a referral program. A referral program should be created by prioritising the audiences’ preferences.

Now that we know how a simple referral program increased the ROI of an online poker game-Poker Nation, what is the wait for? Get your business a referral program today.