ShivaniAn increase in conversion rate indicates the success in marketing and web design of your website. A crucial aspect to help improve conversion rate is eCommerce conversion optimization. To get your needed conversion rate, you can divide the number of conversions by website visitors, and then multiply the result by 100. You will have the percentage of the conversion. From this figure, you can evaluate how effective your marketing is, depending on the conversion rate.
Online sellers always concentrate on how to improve conversion rate and try to raise it, because it is nothing if a visitor goes to your landing page but does nothing and leaves out. Therefore, they have to see out the most suitable solution for their online shops to improve their conversion rate. To help you improve the conversion rate, we have compiled 16+ quick tips to improve e-commerce conversions.
How To Double Your eCommerce Conversions
1. Speed Up Loading Page
Speed is necessary if you like to improve conversion rates and boost eCommerce conversion optimization. Getting your online store optimized for conversion is a great start. eCommerce conversion optimization relies on lightning-fast page load speeds that will give you higher conversions and assist you to rank higher on Google and other search engines like Bing, etc.
Psychologically, people prefer a website that has a fast loading speed because they hate to wait to see what you want to tell. Feeling bored, they can leave your page and look for the other eCommerce stores.
A slow-loading page will make users feel uneasy and thus, you may lose potential customers. If you want to improve the conversion rates of your website, you should increase the page load speed.
2. Optimize Pages’ Design
Ecommerce conversion optimization also relies on a website’s design. It is something that you should concentrate on to help website visitors have an amazing and satisfying experience. A well-designed website can increase sales and boost conversion rates of your eCommerce store.
A lovely, informative, and user-friendly website can make visitors formulate their purchasing decision quickly. Concentrate on the landing pages and you will witness the power of it on the conversion.
Moreover, multilingual landing pages help visitors from different countries easily search for the products in their native language. Therefore, implementing it would be a great way to improve conversions.
Drag and drop page builder with 50+ widgets supported, responsive design options, full optimization, and a lovely layout can make your website become an attractive and elegant source for online shoppers. Therefore, website visitors can be impressed by the appearance of the website at the first sight, and then they will like to stay on the website for a longer duration and learn more about your e-store.
3. Focus on all Device Users
Getting a boost in conversion rate relies on technology. With the fast growth of technology, there are many people, who make use of a mobile, tablet, or laptop. So, it is ideal that your website is responsive and compatible with all devices, including smartphones and tablets because not all of your consumers will visit your web store on a laptop or a desktop computer.
Therefore, an online store that is compatible with all the devices will allow you to have more website visitors who can be your potential customers. The investment pays off. You will realize this when you notice growth in your sales again.
4. Add Different Call-To-Action Buttons
When it comes to improving eCommerce conversions, you need to pay attention to calls to action (CTAs). With this, there’s no one-size-fits-all option for any business. You can improve the conversion rate by using distinct CTA buttons on your website, placed in the correct place, and making sure it is easy to look at.
It’s a highly convincing psychological feat when offers are presented in colors and positive light. The button also does not need to be so big because it will make customers feel disturbed.
Strong calls to action buttons can be sent automatically with Remarketing emails so that you can approach your customers frequently and improve opportunities for higher conversion rates.
5. Offer a Faster Checkout Process
Ecommerce conversion optimization relies upon devising a smart strategy in helping improve the conversion rate. For this, you must enable the customers in their buying decision by streamlining the checkout process. Imagine that your checkout process has too many steps and your customers have to spend a lot of time to finish it. They will feel frustrated and want to quit the website immediately.
To avoid losing potential clients and improve conversion rates, you need a fast and uncomplicated checkout process with fewer steps. With a checkout process optimized in some simple steps, purchasers will feel satisfied and comfortable during the checking-out process.
As a result, they will become loyal customers of your website and you will see an improved conversion rate.
6. Social Media Optimization
Ecommerce conversion optimization depends greatly on social media today. It is one of the most useful ways to approach your potential customers. Now, many people are utilizing social networking sites such as Twitter, Linkedin, WhatsApp, Youtube, and especially Facebook with more than 2 billion users as of today.
Therefore, it will be a big mistake if you do not utilize these media to advertise your website, products, and services. To improve conversion rates, you must post your offerings and updates regularly on social media websites. It is equally essential for you to comprehend your customers’ demands and needs by positively interacting with them.
A creative message will allow you to engage customers better. Put your attention to social media optimization to see marketing bring better results and be more cost-effective as well.
Showing your customers a flexible social login system provides many utilities to offer your customers the best experience and help increase eCommerce conversions.
7. Make Use of Online Ads
A compelling way to increase the eCommerce conversions that you cannot skip is by using Google ads, Youtube ads, Facebook ads, and other types of ads. These channels show you an amazing number of targeting customers because there are a huge number of people who utilize the e-commerce ads to their advantage.
Google ads and Youtube ads are great tools for you to track clicks. You can also create Facebook campaigns and target them to the right group of audience. You – being an online store owner – can utilize these channels to introduce your products and services, and you can likely reach a large number of people who may be your possible customers.
8. Keep a Flow of Relevant Content
While meta description, tags, and titles are essential to SEO (Search Engine Optimization), they are not the only contributing factors to Google rankings. When Google returns outcomes for a search, it strives to find the most useful information for the query among many results when searching.
Adding content such as blog posts, pictures, and videos, not only provides you another forum for a keyword-rich copy but also serves your customer by delivering unique information about what you offer and enables you to increase eCommerce conversions and answers on how to improve eCommerce conversion rates.
Good content is the one that tracks a key topic to ensure accuracy and unique style. It is clear, understandable, and readable for the customers to read.
9. Utilize Social Media to Build a Relationship with Your Customer
With the popularity of social media sites like Facebook (about 2 billion users), Instagram (800 million), and Twitter (about 330 million) gaining momentum over the past few years, having a social media presence can be an ideal extension of your web presence.
If you are considering improving your eCommerce conversion rate, did you know that posting and sharing content, and company announcements via social media is a quick way to reach your potential customers? That also permits your customers to share your information within their social circles through word-of-mouth marketing. Social media also allows you and your customers to interact with each other via discussions, suggestions, comments, reviews, and posts.
eCommerce conversions also depend on the level of communication, when you answer all your customers’ questions. Therefore, it makes your business both relatable, and responsive to your customers’ needs and allows you to increase conversion rates.
10. Make Your Marketing and Sales Funnel Easy to Navigate
Though you might have the snazziest website in the world, if your average customers can’t find what they need, it can lead to a case where they will surely leave. For instance, if your website is a virtual storefront, you need to be mindful of how many click-throughs it takes to purchase from your website.
eCommerce conversion optimization practices demonstrate that interactions between customers are necessary and it’s true that the longer and more complex the process is for your customer, the more likely they are to leave without checking out or receiving any further information from you.
You have to ensure that the site navigation is clear and click-throughs work. Also, mobile users are very necessary, so don’t forget them.
If you want to know how to increase the eCommerce conversion rate, know that many people are smartphone savvy, therefore, if you do not have a smartphone-friendly site, it means a loss of those potential customers.
11. Identify Your Ideal Web Visitors and Target Them
Your eCommerce website cannot be everything to everyone and satisfy all their demands, and it should never attempt to be. The goal of conversion rate optimization is to turn website visitors into customers. Thus, understanding your customers, their internet behaviours, and their interests are of the utmost importance.
For better eCommerce conversion optimization, it is more useful to utilize both quantitative data such as Google Analytics and sales trends and qualitative data from customers and website users’ feedback to make your site tailored to your target customer. This practice will surely help improve conversion rates.
12. Set up Smaller Conversions
There are about 90% of your e-store visitors who aren’t ready to buy from you when they just visit it for the first time. It takes time to build the trust of eCommerce site visitor(s), and persuade them to buy your products. However, when considering how to enhance the eCommerce conversion rate, rather than targeting a huge chunk of customers in one go, it is better to divide the segment of customers into small groups and create a suitable marketing campaign for each group.
This way, the opportunity for success will be bigger. Even if you don’t make the sale instantly, you’ll get an email address and then you can nurture them and help increase conversion rates.
13. Show The Product In Action
For better eCommerce conversion optimization, you can go one step further, by offering your product in action. The stunning images that you use on-site are very important for customers to look at. Attractive images help you sell more products. Customers like to see every detail in high-definition before they buy. It lowers risk and improves the desire of eCommerce store visitors. For example, if you possess a clothing brand online store, besides images of clothes only, it should have pictures of models who wear that kind of clothes, so customers can see how the costumes look.
14. Use Testimonials
While comprehending how to improve eCommerce conversion rate, know if your website has trusted testimonials. It’s highly likely to lower the risk of losing customers and deliver social proof that makes customers and website visitors feel more trustworthy.
Therefore, it improves the loyalty of clients to your website. Use them on product landing pages, and your email opt-in landing page.
For better eCommerce conversion optimization, it is important that an eCommerce website that has many stars and good reviews and feedback from users and customers can help make a trustworthy feeling for the website’s visitors. Also, a higher rating and many good reviews can make the online store have a higher rank on Google.
15. Create Scarcity
While wondering how to improve the eCommerce conversion rate, we know that we’re all scared of missing out on a fantastic deal or offer. When customers are wondering whether or not they should purchase the products or not, and you tell customers you’ve only got a limited stock left, they’re much more likely to buy it.
According to a current study, this trick helped boost conversion rates by an astonishing 332%.
If you tell consumers that an offer ends in five minutes and 40 seconds, they will rush to hit the ‘buy’ button right away. This one is a simple psychology trick because they don’t want to lose on such deals.
16. Free Shipping
Today, a large number of people prefer shopping online because that makes them purchase the products they love with just a single click. However, it makes an extra expense for shipping products. As a customer, we’ll usually mentally commit ourselves to buy something. We’ll justify the price in our heads, and we’re finally going to the checkout. But it is the price of the product only, it doesn’t count the shipping fee.
The shipping fee is hanging on the geographical distance of your location and product provider. It can be a tiny amount, but it changes the whole psychology of buying. Shipping is another obstacle that might just turn people away. Try adding free delivery to everything, and price the delivery cost into your products instead. We understand this will make things a little tricky for you and your accounts, but there are ways to assist you.
So, these are the 16 tips that will help you double your eCommerce Conversions.
E-commerce Conversions Infographic
Final Words
After reading this blog, you may have seen the top 16 quick tips for improving eCommerce conversions. Make sure you use all of them as per your requirements. We hope you find this blog helpful.
