With over half a trillion-dollar market size, the advertising industry is evolving with new trends, technologies, and strategies emerging daily. It is essential to stay up-to-date in this busy world, and getting...
Marketing is one of the most dynamic industries, constantly evolving as customer behaviour changes. More than 50% of the world’s population uses social media nowadays, exceeding 4 billion during the pandemic...
Your brand is your chance to tell a story to your customers. Branding isn’t just about the logo you design, the font you use, or the products you sell but much more. It is the customer experience you provide, the...
Marketing automation saves a lot of time for businesses by automating repetitive manual tasks. If you’re a business using automation or looking to include it soon, you’d benefit by knowing the important statistics in...
While it is true that people are attracted a lot to visual media, it is also true that they’re equally inclined to podcasts. This is due to the unbeatable conveniences they offer. For, these allow multitasking. You may...
The Digital World’s impact grows as soon as the number of people online grows. What other people are saying about your brand can affect your real-world life. It is therefore imperative to have an online reputation...
Optimizing your conversion rates is a top priority for most eCommerce teams, and that makes sense. Learning how much traffic turns into consumers can help your team comprehend how all your marketing ideas are...
Instagram has now become one of the most popular social media platforms in the world. Due to its high monthly active users, marketers are trying to leverage it to spread the word out. Instagram plays a crucial role when...
YouTube has always been a source of entertainment. Also, it claims to be an essential tool for marketers. 55% of all marketers consider YouTube as their marketing strategy. YouTube is the internet’s second-largest...
Nowadays, the global market is vibrant and unpredictable in trends, technology, and tactics. Such uncertainty strengthens the competition between brands and helps them adapt marketing strategies based on data-driven...