Shivani
It is very important to understand the key performance metrics of any marketing campaign. These metrics are not obvious in the case of customer referral program. Lot of people mistake referral sales to be the sole...
Category - Referral Best Practices
This series of posts discusses some of the best practices to run refer a friend program.
Siddharth
Overview of Referral marketing program
Referral marketing is an important part of any product promotion. 6 factors form an important part of successful referral marketing. These are creating a compelling offer, referral program promotion, making sending...
How to Re-engage customers in referral program?
It’s great to set up a customer referral program for promotion of online business. Though referrals are a one time activity, the real challenge comes in re-engaging the customers to refer again and again. Imagine...
How to promote Referral Program?
Referral campaign promotion forms an important part of the success of any Customer Referral Program. The success of the program is directly proportional to the visibility and exposure of the program to customers. Here I...
Overview of Referral marketing program
Referral marketing is an important part of any product promotion. 6 factors form an important part of a successful referral marketing. These are creating a compelling offer, referral program promotion, making sending...
Ingredients of a successful Referral Program
Many simple things can help in designing a successful referral program. Here is our experience based on running referral program for several online businesses including SAAS, Ecommerce and forums. 1.) First and foremost...
Why Loyalty Programs
A loyalty program is a type of reward program that is designed to encourage customers to keep coming back to a business or brand. The most common type of loyalty programs is a rewards program, which is a system in which...
