Category - Marketing

Marketing tactics are constantly evolving. Therefore, being a marketer, you have to learn and make yourself better to stand apart. But how to do that?  How can you begin learning about your trade? The best way to...

Getting consistent online traffic in today’s time is difficult. If you can’t get visitors to join your conversion funnel in the first go, they are less likely to return and perform the desired action. That...

If your sales team is struggling to get people to buy your product or service, comparing inside sales vs. outside sales is likely to get you in the right direction moving forward. Both methods have pros and cons, but if...

Businesses usually waste their resources to find lead quality with different filtering procedures that take a lot of time to deliver results. B2B marketing uses technology to scale and make its lead generation process...

Today, podcasts have become the best source for educating directors, marketing managers, and executives. They keep you up with the latest industry trends and news, otherwise you may find it challenging. But with the...

Modern marketers’ worlds have transformed from what they learned in the past. For example, email shots are more likely to be ended up in purgatory than in the inbox. Moreover, Keyword stuffing and link wheels get...

Marketing Managers are highly qualified professionals responsible for managing a company’s marketing activities. The obligations and responsibilities of a Marketing Manager differ depending on the size of the...

Today, marketers use two different strategies to reach the prospects they desire. In addition, two universal marketing strategies can let you limit your scope: inbound vs. outbound marketing. These are the most typical...

When you enter the field of marketing, it’s become crucial to comprehend the seven marketing functions and their roles. Each function defines a key component of the marketing process and underlines how marketers...