Category - Marketing

Loyalty programs are said to be one of the most powerful and effective ways of increasing revenue and stimulating the loyalty of customers.  The prime reason why brands invest in loyalty and reward programs is that...

Several years ago, a hefty amount was spent by businesses for advertising via Radio, TV, and Print to promote their brand. However, it was a very costly affair and made it difficult for companies to stand out. Moreover...

With the digital world presenting numerous opportunities and communities, the possibilities of marketing your business online have become endless. You just need to put in some creativity and effort to make the most of...

Lead generation, the process of identifying and bringing in new prospects to one’s business, is crucial for growth- but is getting tougher by the day. You can develop an effective lead generation strategy only by...

The needs and expectations in the B2B marketing sector keep changing. Only those brands that adjust to those can offer relevant products and services, and thereby, grow and thrive in 2023 and beyond.  Knowing the...

Have you ever come across the term “direct marketing” before? Even if you haven’t, you surely have experienced it. For most businesses today use one or more types of direct marketing. In recent years, advancements in...

Most business transactions that were performed traditionally offline earlier are now carried out digitally online. Post the lockdown, we’ve firmly entered the digital era. Now, it is cost-effective and efficient to...

Brands that increased brand awareness to epic levels were those, whose brand name became the concerned product’s name.  For instance, people often refer to the name Colgate instead of toothpaste, Band-Aids instead...

 An increase in conversion rate indicates the success in marketing and web design of your website. A crucial aspect to help improve conversion rate is eCommerce conversion optimization. To get your needed conversion...

A marketing qualified lead means when a lead shows interest in your products or services by  Visiting your company’s website or Signing up for your newsletter or  Downloading free eBooks/whitepapers or Using software...