Category - Marketing

Employee advocacy is a powerful marketing strategy that involves leveraging the reach and influence of employees to promote a brand or product. In today’s digital age, where social media plays a crucial role in...

Do customers remember your store or only the products they bought there? For the majority of eCommerce businesses, the answer to this question is neither. Apart from a few tweaks in a WordPress theme or a personal touch...

To stay ahead of competitors in today’s digital age, businesses must implement a variety of marketing strategies. Lead generation is a basic step in marketing efforts. The process of catching and turning prospects...

CGM has become an increasingly popular marketing strategy in recent years as brands seek to harness the power of user-generated content to build awareness, engagement, and loyalty. CGM involves customers creating and...

Many online shops explore new ways to cut through the noise and attract more customers as eCommerce competition grows. But, of course, all business models are different, so the processes required for success vary...

E-commerce is becoming increasingly popular. It is a business model where the seller sells goods and services using modern technologies to reach customers over the web. The benefits of e-commerce SEO to companies as it...

Are you a small business struggling to stay profitable in the competitive digital landscape? Are you looking for creative ways to gain new customers, so your e-commerce operations thrive in 2023? Attracting an online...

Are you looking to boost your shop’s sales game? The success of any online store depends on effective marketing, which can be achieved by utilizing Shopify hacks. Many techniques can be used to make the most out...

Content marketing is increasingly becoming an essential part of any ecommerce business’s overall digital strategy, and for a good reason. Driving more brand awareness, gaining new customers, engaging with existing...

For any eCommerce business, customer engagement and retention are key to success. If you want to stay ahead of the competition and keep your customers happy, email marketing is an absolute must.  Email campaigns...