Category - Marketing

Knowing your target customer has become more vital in today’s ever-evolving digital landscape. Gone are the days of generic marketing campaigns that cast a wide net in hopes of catching a few interested...

Growing your brand and having a strong marketing channel strategy go hand in hand. The most important marketing strategy is the one that fits your brand and your target consumers – and performs best in terms of cost...

Email marketing is important to a successful digital marketing strategy in today’s highly competitive marketplace. As customers have access to more information, companies can no longer depend on traditional methods of...

Acquiring new customers is essential in today’s competitive business environment, but retaining existing customers is just as crucial for sustainable success. A customer retention strategy is critical to promoting...

As any digital marketer knows, a successful e-commerce business isn’t built on selling products. The relationships you build with customers foster long-term loyalty and trust in your brand. One marketing strategy that...

Selecting the right marketing platform is crucial to competing with larger firms in the digital business space. As technology advances and e-commerce becomes more competitive, entrepreneurs use new tools. Check out our...

Say you’ve already figured out what to sell on Shopify. You have your Shopify store up and running and have even gained some loyal customers. Congratulations! Because a loyal customer is worth 10x the money they first...

Email marketing has become crucial for success in today’s e-commerce space. It’s one of the best methods to engage current and prospective customers—prompting them to purchase and boosting your bottom line...

Startups are gaining popularity in today’s business world. They’re the new trend when it comes to looking through organizations that have the potential to expand and can dominate existing markets or even...

A brand is an intangible concept that is used to identify your business. It is very important to have a unique brand if you want your business to flourish. In order to have a unique brand for your business, you must...