Category - Marketing

Brand equity means an additional value a company receives from a product with a recognizable name compared to a generic equivalent. That’s why we pay more for those brands with brand equity than a supermarket...

Online business has revolutionized old marketing tactics. Today, online companies are making a lot of effort to gain a lot of customers. Online marketing tactics have become the need of the hour, therefore In this blog...

Pragmatic Marketing means creating a complex product, and this marketing process continually evolves around customers desires. While adapting, the marketing strategy is continuously tested and re-adapted to make sure...

Performance marketing is one of the digital marketing tactics that mainly focus only on the outcome, performance, or results of marketing campaigns. And this approach is redefining how various companies promote and sell...

  Today, the Fashion industry is one of the most popular and thriving industries. And in this blog, we will analyze fashion marketing strategies applied by some from the fashion industry. These involve luxury...

Sales and marketing are two essential functions; they work differently but work together within a business or organization. Marketing involves lying the basis for sales, bringing new leads and prospects for the business...

Developing a new product is not easy; it can be challenging if you do not know the steps for product development. Levels can differ for every industry, but majorly, we can divide them into five stages. These stages are...

Starting a business may appear like a massive burden of responsibility. But all the factors like the amount of time, money, and risk involved depending on the business plan you want to implement. Today, there are...

Have you ever encountered the term MLM or Multi-Level Marketing? If you have not read or heard about it, read this blog to discover more about it and how it works and all the things you really need to know. What is...

For purchasing or selling, what is the minimum necessity of a seller or a purchaser? The simple and basic answer would be the market. The market is not a place of buying and purchasing; only it comprises a lot more...