Category - Marketing

Brand ambassador programs are one of the most powerful ways to promote your business. They connect the virality of word of mouth with the power of authoritative figures and influencers. Let’s start by determining...

What is a Channel Partner? A channel partner is a business that markets products and services for a technology manufacturer or vendor. This technology may comprise hardware, traditional software, Software as a Service...

What is relationship marketing? Relationship marketing is a kind of marketing that focuses on developing more profound, more significant relationships with customers to assure long-term satisfaction and brand loyalty...

There are so many branding strategies you can choose from, and it may be tough to decide which branding types go well for your business. Some of the safest ways to choose brand strategies are, to begin with knowing what...

Today, customer satisfaction is the most important aspect of every business. Therefore, if you cannot satisfy your precious customer, it will hamper your business. It has been rightly said that if you have satisfied...

Getting the word out about your business is one way to make sure it succeeds. Indeed, many aspects of your business may depend on it. And what better way than to come up with some free marketing ideas for your small...

  No one can deny the fact that the behaviour of consumers has been changed over the years. Today, people do research, read reviews of the products, and look for recommendations before making any purchasing...

As its name suggests, partner marketing is a strategic collaboration between two companies or a business and an individual owning a significant personal brand. Both parties need to work to achieve mutual goals. Partner...

Today, owing to a customer-centric business is more important than any other strategy. The game of customer feedback has changed everything, and it has the power to portray any business as good or bad, basically showing...

Customer retention is the most important aspect of every business. Therefore, we have compiled some effective customer retention strategies that are trusted by experts. Let’s move forward to look at them one by...