Category - Marketing

Strategic marketing is a common term that you may have heard a lot of times but not fully failed to understand precisely. It usually happens because it has been perceived as something that is only relevant to larger...

Today, there’s a strategy for everything, but for building a strategy, it becomes important to understand the basics of it first. For example, if you want to build a strong marketing strategy, then it becomes...

In today’s time, every business requires a marketing strategy as it lets your goods and services reach your potential customers and tells existing ones of new buying opportunities. Building the basis of that...

Sales and marketing are two essential but distinct functions within a company or organization. To put it simply, marketing includes setting up the groundwork for the sales process. That further involves drawing leads...

Today, Importance of Marketing in Business is evolving very rapidly. There is no wonder what marketing can do. However, marketing is not about just building brand awareness but also about boosting sales, developing...

Today, every business is striving to stay ahead of its competitors. But without employing digitalization in marketing, it becomes challenging for the company ever to achieve it.  For instance, you have implemented...

Marketing is not a one-day show; it is a process where you interact, attract and persuade consumers that you can offer value to them. Moreover, it requires research, selling, promoting, and distributing your products or...

Every brand on social media is striving to get the attention of users. In this advanced era, it is still difficult to understand what your audience wants. Today, marketing is all about influencing people to buy your...

In today’s competitive era, boosting sales and revenue has become a high priority for most businesses. Thus, focusing on your customers and how they react to different sales and marketing campaigns let you...

Today, influencers are all around, and brands are actively looking for influencers to collaborate with. Collaborating with influencers enables brands to expand their reach and push conversions. It helps because...