Category - Marketing

Sales and marketing are two essential but distinct functions within a company or organization. To put it simply, marketing includes setting up the groundwork for the sales process. That further involves drawing leads...

Today, Importance of Marketing in Business is evolving very rapidly. There is no wonder what marketing can do. However, marketing is not about just building brand awareness but also about boosting sales, developing...

Today, every business is striving to stay ahead of its competitors. But without employing digitalization in marketing, it becomes challenging for the company ever to achieve it.  For instance, you have implemented a...

Marketing is not a one-day show; it is a process where you interact, attract and persuade consumers that you can offer value to them. Moreover, it requires research, selling, promoting, and distributing your products or...

Every brand on social media is striving to get the attention of users. In this advanced era, it is still difficult to understand what your audience wants. Today, marketing is all about influencing people to buy your...

In today’s competitive era, boosting sales and revenue has become a high priority for most businesses. Thus, focusing on your customers and how they react to different sales and marketing campaigns let you...

Today, influencers are all around, and brands are actively looking for influencers to collaborate with. Collaborating with influencers enables brands to expand their reach and push conversions. It helps because...

Today, companies rely on inbound marketing to generate more leads; thus, it has become imperative to have a strong lead nurturing strategy. However, as per the statistics, only a small percentage of your inbound leads...

In this competitive era, it has become important to prepare yourself for trends not only this showcasing yourself as a leader is also important. There is a number of brand buzzwords that are in trend: brand loyalty...

Marketing is all about interacting with people and understanding who you are speaking to. The message you convey through marketing strategy will be compelling only if it reaches the right audience. Otherwise, What sense...