Category - Marketing

Understanding the metrics to evaluate the performance of your marketing efforts is crucial to ensuring that your marketing campaigns accomplish their goals. Building a powerful marketing strategy and setting up powerful...

Marketing and advertising are usually used interchangeably. Although there are some similarities between the two, there are also some differences to understand. Understanding these variations is essential while creating...

Once you have the opportunity, you must make the most out of your existing customers and keep them coming back for more. Research shows that your past customers are 9x more likely to buy from you than a new customer...

In recent times, it seems consumers are trying out experiences more than ever before. But in a society where compelling digital and real-world experiences are more accessible than ever, it can be challenging to stand...

Marketing management distinguishes different market opportunities and executes strategies to tell your user base about your products/services/business. Further, it helps you build a brand and make it profitable. There...

The societal marketing concept places Human welfare on priority before profits and serving the wants. Societal Marketing focuses on social responsibilities and recommends maintaining long-term success; the company...

In this competitive era, two promotional strategies employed to get the product to the target market are Push and Pull Strategy. While the Push strategy, the idea behind pushing the company’s product onto...

Smart marketers have more channels available to influence buyers than ever before, and it’s important to maximize the impact of as many of these channels as possible. However, marketing through various channels...

In today’s competitive era, it has become important to follow a marketing process; thus, if you don’t have a marketing process in place, then it’s the right time to start drawing one up as it informs...

In today’s data-driven era, marketing has also changed. Therefore, you need to evolve new techniques to push people to purchase and make sure that people’s impression of your brand or company is alive and...