Marketing is a process that involves activities a company takes to promote the product or services among the target audience.…
Loyalty programs are said to be one of the most powerful and effective ways of increasing revenue and stimulating the…
Several years ago, a hefty amount was spent by businesses for advertising via Radio, TV, and Print to promote their…
With the digital world presenting numerous opportunities and communities, the possibilities of marketing your business online have become endless. You…
Lead generation, the process of identifying and bringing in new prospects to one’s business, is crucial for growth- but is…
The needs and expectations in the B2B marketing sector keep changing. Only those brands that adjust to those can offer…
Have you ever come across the term “direct marketing” before? Even if you haven’t, you surely have experienced it. For…
Most business transactions that were performed traditionally offline earlier are now carried out digitally online. Post the lockdown, we’ve firmly…
Brands that increased brand awareness to epic levels were those, whose brand name became the concerned product’s name. For instance,…
An increase in conversion rate indicates the success in marketing and web design of your website. A crucial aspect to…