Like its name suggests, emotional marketing is marketing and advertising efforts that primarily employ emotion to let your audience notice,…
Do you know what is a customer journey and why you need one? A customer journey is basically a story…
Have you ever think about the last time you have experienced something and had to tell your friends about it?…
If you are a follower of professional sports, then you must be aware of the fact that you can't judge…
Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event…
Customer appreciation is the art of expressing gratitude towards your customers. It should be a consistent and fair approach towards…
Niche marketing means channeling all the marketing efforts towards one well-defined population segment. In other words, niche marketing is a…
We all love the recognition for our efforts. Do you remember the last time someone appreciates your work — it…
Social currency means your influence on social networks, online and offline communities, and the standard by which others share your…
A strategic alliance is partnering with a vendor to ultimately partner up with your customers’ needs. Read this blog to…