Do you know what is a customer journey and why you need one? A customer journey is basically a story…
Have you ever think about the last time you have experienced something and had to tell your friends about it?…
If you are a follower of professional sports, then you must be aware of the fact that you can't judge…
Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event…
Customer appreciation is the art of expressing gratitude towards your customers. It should be a consistent and fair approach towards…
Niche marketing means channeling all the marketing efforts towards one well-defined population segment. In other words, niche marketing is a…
We all love the recognition for our efforts. Do you remember the last time someone appreciates your work — it…
Social currency means your influence on social networks, online and offline communities, and the standard by which others share your…
A strategic alliance is partnering with a vendor to ultimately partner up with your customers’ needs. Read this blog to…
Brand ambassador programs are one of the most powerful ways to promote your business. They connect the virality of word…