Shivani
The role of AI and machine learning is big in today’s world. We all do know this and try our best to make the most use of it. If you have a company or plan to start a company in 2024, then you might notice that...
Category - Marketing
Customer Engagement Marketing: An Ultimate Guide
Customer engagement marketing goes beyond mere transactions by fostering meaningful interactions and relationships with customers. This ultimate guide is designed to provide businesses with a comprehensive understanding...
Customer Acquisition Funnel: Definition, importance & strategies
The customer acquisition funnel is a fundamental model that illustrates the journey customers take from initially becoming aware of a brand to ultimately making a purchase. It encompasses stages such as lead generation...
Customer relationship marketing: Definition, Importance and Strategies
Today, marketing goes beyond simply selling products. The rise of technology has resulted in a growing customer demand for personalized experiences and tailored services. Building relationships is crucial for enhancing...
Designing Lead Generation Referral Widgets for Online Business Success
Referral marketing is when your happy customers bring you more customers by recommending your business. Studies have shown that referred customers are more loyal and spend more money than those acquired through other...
Practical Email Writing Tips for Better Conversions
Email marketing is one of the most convincing types of marketing, helping businesses generate tons of leads and boost their sales. However, many brands, especially startups, fail to achieve anything from email marketing...
Brand Advocacy Program: Benefits, Strategies and Metrics
In today’s crowded marketplace, businesses aim to captivate audiences and develop lasting connections. Amidst the noise of advertisements, one potent strategy emerges: harnessing the authentic voices of brand...
How to Increase Ecommerce Sales: A Step-by-Step Guide
In today’s competitive online marketplace, finding effective ways to boost e-commerce sales is crucial for online business success. While paid advertisements may seem like a lucrative option, there are several...
What is Brand Loyalty, and How Do You Build It?
57% of customers tend to be loyal to brands because of customer service. Brand loyalty is often associated with prices and services. The better your prices and services are, the more you will be able to attract an...
How to Identify Your Target Customer in 2024
Knowing your target customer has become more vital in today’s ever-evolving digital landscape. Gone are the days of generic marketing campaigns that cast a wide net in hopes of catching a few interested...
