Biryani By Kilo Referral program: How they Leverage the Power of Referrals

Biryani By Kilo (BBK) offers Food Services & Delivery in India. Biryani is a complete meal loaded with aromas & flavors, recipes can be both authentic & versatile, and it caters to delivery extremely well.  Biryani by kilo referral program is a huge success and we will see how they managed to make it a success.

Orders are all made through Biryani by Kilo Website, but they released a smartphone app to make it more convenient for customers to order. Therefore, they wanted their customers to use their app for orders.   

So they decided to use their loyal customers to spread awareness and drive existing and new customers to their website.

Of course, whenever a friend recommends service and uses it almost every day, this kind of personal advocacy resonates much more powerful than noticing a Facebook ad with a nice food picture.

What were they looking for?

‍As per BBK, feedback is especially important to us, and we want to understand our customers to see how their daily lives are and how we fit into them. For us, it’s all about constantly improving and comprehending what people like. 

Therefore, BBK wanted to create a product that customers can use daily and are high in terms of the quality and consistency of the experience. So, what’s better than word of mouth and referrals the best for them to entice their customers?  

How they succeeded

The BBK referral program offers 200 loyalty points to their existing customers who refer to their friends, family, and relatives.

Also, every referred customer will receive a flat 200 Rs discount on their first order.

BBK used Shopify and looked for a useful marketing tool that could easily integrate into its existing platform.

They decided to use the InviteReferrals Referral program as it was simple to set up and pretty clear to use; on top of that, it offers numerous ways to customize the communication with their customers – exactly what we were looking for! After the free trial, they were hooked!

When Biryani by kilo referral program succeeded, they realized word-of-mouth is very powerful, and having a referral scheme is a great way to give a small treat to people who referred to them.