Understanding the metrics to evaluate the performance of your marketing efforts is crucial to ensuring that your marketing campaigns accomplish…
Marketing and advertising are usually used interchangeably. Although there are some similarities between the two, there are also some differences…
Once you have the opportunity, you must make the most out of your existing customers and keep them coming back…
In recent times, it seems consumers are trying out experiences more than ever before. But in a society where compelling…
Marketing management distinguishes different market opportunities and executes strategies to tell your user base about your products/services/business. Further, it helps…
The societal marketing concept places Human welfare on priority before profits and serving the wants. Societal Marketing focuses on social…
In this competitive era, two promotional strategies employed to get the product to the target market are Push and Pull…
Smart marketers have more channels available to influence buyers than ever before, and it's important to maximize the impact of…
In today's competitive era, it has become important to follow a marketing process; thus, if you don't have a marketing…
In today's data-driven era, marketing has also changed. Therefore, you need to evolve new techniques to push people to purchase…