ShivaniIn today’s data-driven era, marketing has also changed. Therefore, you need to evolve new techniques to push people to purchase and make sure that people’s impression of your brand or company is alive and well. Thus, to help you out today, we will discuss some of the best marketing campaign examples to make you better understand the marketing trends.
Before we move ahead and look at the best marketing campaign examples, let’s start with the basics.
What is a Marketing Campaign?
They’re a company’ strategic efforts toward promoting a particular company goal.
They intend to reach customers through a mixture of media platforms and influence either their knowledge of the brand or entice buying from them.
A campaign involves multiple layering. Composed of design elements, like CTAs and landing pages, and sales focus, like forms and email marketing strategies, all characters of a great campaign act together to form this singular, original idea.
21 Best Marketing Campaign Examples
1. SNCF: Europe, It’s Next Door
This engaging and interacting marketing campaign from France’s national railway system helped Inter-European travel by providing individuals a glimpse of what was happening in other cities in real-time.
The company established a series of doors that started with two-way video screens. Individuals, on the other side, resided in a city across Europe. The video enabled individuals to communicate with each other uniquely and engagingly.
The campaign brought people into the idea of traveling to a new city and increased awareness that SNCF could make that tour a reality.
Key Takeaways for Marketers:
- Go ahead by exploring two-way video conversation.
- Record the experience for further marketing opportunities.
- Ensure that your marketing campaigns also accomplish organizational goals.
2. Organic Valley: The Food Company Crazy Enough to Change Everything
Organic Valley shows that your video marketing doesn’t have to adopt some crazy expensive new technology to be groundbreaking. Instead, simply sharing your unique story with the world can make meaningful connections with consumers.
The company showcases its founding members and still living and operating the business according to its founding principles.
Key Takeaways for Marketers:
- Tell your story in an authentic way to connect with viewers.
- Your company values can stand you apart from your competition.
3. Heineken: Go Places
Heineken started the first “Go Places” campaign in 2016 to showcase the company’s different personality and company culture to proposed employees.
The first campaign enabled individuals to participate in an interactive interview, a kind of “choose your own adventure” coupled with a strengths finder outcome. After the interactive questionnaire, individuals are given their results and prompted to apply for a position with their LinkedIn profile.
Key Takeaways for Marketers:
- Marketing campaigns can market the company, too. Not just the product.
- People enjoy personalized results.
- Highlight genuine employees when possible.
4. Swedish Lottery: Bucket list
Most people will not win the lottery. But we all like to imagine what we would do with our lottery winnings if we were to strike it rich. The Swedish lottery questioned different individuals about what action they would do if they won the lottery. Answers varied from parachute jumping; traveling to a deserted island; heli-skiing; and taking a safari. With the power of VR and 5D technology, the organization provided individuals a sensory experience that rivaled the real thing.
The campaign got people discussing what they would do if they won the lottery, which, in turn, increases participation in the lottery.
Key Takeaways for Marketers:
- Utilize new technology to the fullest.
- Positive reactions always add comical value.
- Use subtitles to expand the reach of your ad.
5. Spotify: Cosmic Playlists
57% of younger millennials consider astrology to be scientifically accurate..
Second, Spotify leveraged this point in 2019 when it began its cosmic playlists. The company took on a resident astrologer to curate songs based on the star sign of the listener. The music is meant to mirror what is “written in the stars” and encourage the listener to actualize their horoscope.
The project was a considerable genius in its marketing. Spotify employed live events, merchandise, posters, projections, and social ads into horoscopes and achieved over 20 million streams to its new series of playlists.
Key Takeaways for Marketers:
- know the beliefs of your target audience when launching your marketing campaign.
- Billboards and mass media aren’t dead if used strategically.
6. Expedia: Explore Great Britain
The Expedia microsite is a video that lets watchers to toggle between British cities as five hosts provide tours of their cities. Upon finishing the video, Expedia gives a custom itinerary based on how much time you saw each location’s video. The custom itinerary gives lodging recommendations and what to view and do in each city.
The video seamlessly bounces from location to location and gives viewers a customizable experience that makes you desire to watch several times, so you don’t miss anything. It was one of the great marketing campaign examples to be learned in 2021
Key Takeaways for Marketers:
- Present a unique offer at the end to boost people to complete the video.
- Tie in solid business results to determine the campaign’s worth.
- Use a microsite to ensure an inclusive user experience.
7. Waze: On the Road
Waze used all of their data and leveraged it into an item of sponsored content with the New York Times. The data showed interesting trends in how we drive, when, and to what locations. What makes this content interesting is the company combined quiz functionality to examine the reader’s smarts about trends in driving.
Key Takeaways for Marketers:
- Interactive marketing should not be overly complicated.
- Use data to build interactive marketing tools/quizzes for marketing purposes.
- Partner with another company to expand reach.
8. Nike: House of Innovation Beacon
Nike produced a mixed media sculpture which was suspended in the middle of their NYC flagship store. The establishment plays iconic sporting times in Nike’s history.
It bridges the gap between branding, marketing, art, and technology.
What’s more, the whole flagship store allows a truly innovative experience for shoppers. For example, there’s an area for people to customize their own sneakers; a floor devoted to customizable apparel, where shoppers can modify colors, logos, and even swap out materials and combine two different pieces of clothing for a completely bespoke item.
Key Takeaways for Marketers:
- Shopping in and of itself can be experiential marketing.
- Take your brand messaging into all sections of your product offering.
9. Super 8: The Human Hug
Super 8 partnered with the Human Hug Project – a project created by two war veterans aiming to bring awareness to Post Traumatic Stress Disorder (PTSD).
Super 8 built an authentic campaign that told a compelling storyline across various channels, including paid, owned, and earned marketing channels around Veterans Day. Additionally, the company intended to raise awareness for the brand’s military support and built an emotional connection for the Super 8 brand.
Key Takeaways for Marketers:
- Discover a cause that means to your organization.
- Break up your more considerable campaign assets into micro-content.
10. National Geographic: Astronaut Reality
Nothing presents people with an existential crisis quite like space exploration. It makes us seem so small, yet so full of wonder and interest.
To support its series, “One Strange Rock”, National Geographic produced a first-hand experience of space, without abandoning Earth. With custom VR astronaut helmets, individuals get to feel space like an astronaut does (almost).
Key Takeaways for Marketers:
- Devise a destination for your experience by collaborating with museums, etc.
- Test it out your tech with the pros to ensure that the experience feels like real
11. Burger King: Google Home of the Whopper
This campaign from Burger is so genius and so simplistic you’ll say, “why didn’t I think of that?” The fast-food company discovered a way to circumvent the time constraints of TV commercial spots by hacking people’s smart speakers.
The gentleman in the commercial says “OK Google, Tell me about the Whopper.” Which enables the company to jump it’s brand off the screen and into another device in your home. There was a little pushback and trolling that happened, but overall, the campaign was massively successful.
Key Takeaways for Marketers:
- Even if there’s a chance for trolling, do it anyway.
- Think differently
- New technologies can be combined together for amazing marketing campaigns.
12. MONA: The Eye
The Museum of Old and New Art, a.k.a. MONA, desired to produce an ad that purposely turned people off. The museum is known to be controversial, daring, and uncomfortable. It shifts the boundaries of modern and contemporary art, so why wouldn’t they desire to do the same with their marketing campaign?
The video launched as a pre-roll ad and got viewers fastened. The results were a fantastic watch time even though the video was a complete 2-minutes long. In a time where marketers can hardly get 3 seconds of a viewer’s attention, 2-minutes is an eternity.
Key Takeaways for Marketers:
- Leverage curiosity – it’s an exciting thing.
- Stay true to your brand, even if it might turn some people off.
13. PG Tips: Morning Moods
The PG tips marketing campaign caught a cold hard look at how we communicate with digital content. We, as users of digital media, rarely click on ads in our social feeds. Instead, we share our moods via GIFs on social media. That said, the company took their mascot, built a load of cheeky GIFs that perfectly express various perspectives, and shared them organically in comments with individuals.
Key Takeaways for Marketers:
- Natural interaction builds connections with consumers.
- Think about your own media consumption while building marketing campaigns.
14. Method: Fight Dirty
Method brand of soaps and cleaning products needed to test how many people wash their hands after using the restroom.
SO they set up a secret camera to call out people who didn’t. *Cringe*
Seriously… wash your hands, folks.
Key Takeaways for Marketers:
- If the budget permits, bring in some star power to convey the message.
- Framing things as a PSA is an entertaining way to get your message across.
15. Intel: Powering Creativity
This video from Intel highlights how musician, Metro Boomin, combines the sounds of Serena Williams to build a custom warm-up song. The video doesn’t seem overly present with Intel’s brand imagery; it’s a subtle placement that could almost be missed if not for the logo at the end. It also supports moving the Intel brand forward by strategically partnering with two influencers recognized for power and creativity.
Key Takeaways for Marketers:
- Don’t be “in your face” with product placements.
- Be strategic with your influencers.
16. Michaels: Make Off Series
Michaels started a fantastic new digital series entitled “The Make Off”. Host Busy Phillips brings other celebrities on to go head-to-head in a craft off.
From slime making to pumpkin carving, this video series is exciting and provides parents with great non-tech activities to do with their kids.
Key Takeaways for Marketers:
- Don’t be “in your face” with product placements.
- Be strategic with your use of influencers.
17. MailChimp: Did You Mean
It is one of the most compelling marketing campaign examples. As MailChimp went outside the box on this one way outside the box. The company produced a series of videos and microsites that all played off misspellings of the company’s name. And it all began when a hit podcast, serial, mispronounced “MailChimp” in its credits.
The campaign involved a microsite called “NailChamp,” devoted to determining the best manicure; a video called “MailShrimp” featuring a singing shrimp sandwich; and FailChips, a fictional potato chip company that only has shards of chips in the bag.
Key Takeaways for Marketers:
- It’s ok to make fun of yourself.
- Turn an error into marketing gold when possible.
18. Hawaii Visitors & Convention Bureau: Work From Hawaii
People in America live to work, and this was hurting Hawaii’s economics. When less than 50% of people use their vacation time, an island that relies on tourism gets hit the hardest.
Enter the “Work from Hawaii” marketing campaign. This novel travel campaign worked toward repositioning the islands as a remote working destination. As a result, people didn’t have to entirely vacate their lives to reap the privileges of travel and relaxation.
The campaign built six bespoke residencies tailored to the requirements of several different professionals. They then urged people from New York City to apply to visit. Residents were chosen and shared their experiences via Instagram ads targeted to peers in their field.
Key Takeaways for Marketers:
- Marketing can determine big problems when done creatively.
- Promote user-generated content.
19. Ikea: The Human Catalog
Ikea managed to get their own personal catalogue savant. This campaign is a little challenging to explain, but here goes.
A young woman named Yanjaa has memorized every page of the Ikea catalogue. Ikea took this and transformed it into a genius marketing campaign. The company started a Facebook Live event where watchers could test their smarts. With some strategic social media, the world got re-introduced to the Ikea catalogue.
Key Takeaways for Marketers:
- Use superfans in your marketing campaigns.
- While applicable, live streaming on social media can be a tremendous benefit.
20. Samsung: Make My Idea Work
The future revolves around STEM careers, and to get kids interested, Samsung started a marketing campaign called “Make My Idea Work” and made it one of the creative marketing campaign examples.
The company invited kids to submit their new product ideas. The winning ideas would be turned into prototypes. The winners incorporated:
- A sleeping bag that uses your body heat to charge your mobile phone.
- A bike helmet that notifies first responders on impact.
- A backpack with an electromagnetic lock to prevent theft.
Key Takeaways for Marketers:
- Ask for thoughts from your audience.
- Use the creativity of others to form your campaign.
21. Burger King: Spicy Nuggets
This is the second time Burger King has made this list for most creative marketing campaigns. The company is breaking their marketing… and this campaign is pretty savage.
When rival burger company, Wendy’s, stated that they were discontinuing their spicy chicken nuggets, Burger King dived in for the kill. The company turned angry tweets from Wendy’s spicy nugget fans into sponsored tweets advertising their own newly launched spicy nuggets, thus putting themselves under one of the appealing marketing campaign examples in 2021.
Key Takeaways for Marketers:
- Savage marketing, though petty, wins a lot of fans.
- You can use fan tweets as advertising.
Conclusion
The marketing landscape is evolving every day therefore, you need to adjust your marketing tactics as per the trends. We hope you find these marketing campaign examples useful. Set your own examples now.
