ShivaniSince childhood, we have heard several T.V. commercials, and till now, we remember all those commercials. How? Because their catchy slogans made us remind them. Their slogans were so apt and exciting that we love them.
Now, it’s time to learn about those catchy popular slogans that made our childhood exciting and better. Read this blog till the end to find out more about their marketing strategies.
What is a Slogan?
A slogan is a combination of words that promote a brand or company’s purpose, focus values, and offerings. In a way, a strong slogan can help as both a mini-mission statement as well an advertisement.
A company slogan is easier to memorize than a brand or company name, product, or service. When done well, it can influence potential clients even when you’re not actively promoting or advertising.
Powerful and popular slogans boost brand awareness and make your company top-of-mind when consumers are making a purchasing decision.
Why Slogan and Taglines are Importance
1. It’s easy to remember.
One of the blunders the businesses do while building their company slogan is they forget to make it catchy. The less appealing slogan makes it hard to remember, and it’s not clear what they’re advertising.
When formulating your new slogan, make sure that it is easy to memorize. Utilize words that are simple to pronounce. Make a slogan that the customer can relate to. And if you make it a catchy slogan, be sure that it’s simple to speak.
2. It presents the key advantage.
A successful slogan does not flaunt what the company needs its customers to know about them. Instead, it boasts how their product or service can improve the experiences of their potential customers.
Your target audience doesn’t bother about you, your business, or your corporate identity. Even if consumers remembered these things and liked them, they wouldn’t necessarily get compelled to purchase from you unless you connect your brand with the customer, like how it can benefit the consumer.
The simplest way to do this is to add a crucial detail about how the customer will get the advantage from buying your product or service, rather than merely referencing the product itself.
3. It makes the brand stand out.
If your business allows something that your opponents don’t, this is the time to consider it. Your brand slogan should explicitly explain how your brand stands out and what kind of change it is bringing. Make sure that your target audience understands what to demand from you as you shape your brand slogan.
4. It makes you feel great.
Words that evoke emotions have a long-lasting impact than those that invoke negative emotions. As you draft your business slogan, keep it small and positive.
Slogan vs. Tagline
Honestly, slogans and taglines are pretty much similar. They both use a concise purpose statement, grow brand awareness, and perfect for advertising. But there are a few variations that distinguish the two.
Taglines are usually shorter than slogans and are used in advertisements, often beside the company logo. On the other hand, a slogan can be primarily used for a marketing campaign or a specific product.
10 Popular and appealing Business Slogans and Taglines That Have passed The Test of Time
Some of the advertising popular slogans have been almost for decades, several of which have formed new history.
Let’s dive in to look at the most popular advertising slogans that are an all-time favourite and encourage your creativity.
1. Nike’s Marketing Slogan: Just Do It
Agency: Wieden+Kennedy
Year: 1988
“Just Do It” means to
challenges athletes to grow to the time in the face of unusual adversity.
This encouraging slogan had a harsh origin- These words were spurred by the killer, who said let’s do it as he encountered a firing squad.
Although the first ad campaign ran in the ’80s, it still works great today and is usually matched with Nike’s rebellious and robust identity.
2. Kit Kat’s slogan – Have a break, have a Kit Kat
Agency: JWT Orland
Year: 1958
Kit Kat started in 1937 as a chocolate bar that men could use to the workplace and enjoy break times.
Kit Kat ads used the word “Break” to imply both break time and breaking a finger off the Kit Kat bar from the get-go. It wasn’t until 1957 that the iconic slogan was coined and used to trade chocolate to the workforce
Despite losing the iconic slogan after a brief legal battle in 2004, Kit Kat lately restored it and boastfully used the same great slogan it had nearly 60 years ago.
3. California Milk Brand’s Marketing Slogan – Got Milk?
Agency: Goodby Silverstein & Partners
Year: 1993
Michael Bay popularized it (yes, THAT Michael Bay)
“Got Milk” started as a tagline from a range of ads highlighting people trying miserably after having dry or sticky treats without any milk to clean it down.
Michael Bay directed the first run of award-winning ads with this slogan.
A year later, the memorable slogan was composed, a total of 2.8 billion gallons of milk were sold in the California region.
4. M&M’s Marketing slogan – Melts in your mouth, not in your hand
Agency: Ted Bates
Year: 1954
This slogan coined in 1954 with Peanut M&Ms. It was debuted to place their candies apart from its competitors, whose sweets would leave obnoxious sticky messes on consumers’ fingers.
Researchers from Texas Tech University lately discovered that M&M’s slogan was the most well-liked in the history of advertisement.
5. De Beers – A Diamond is forever
Agency: N.W. Ayer
Year: 1947
This famous slogan was invented in a moment of panic after Frances Gerety noticed that she had forgotten to insert a signature line in her series of commercials for De Beers.
The slogan went. After just two years, sales of diamonds in the United States grew by 55%, and diamond engagement rings had become a cultural mainstay. It skyrocketed the cost of diamonds, alongside the perceived scarcity produced by the industry.
6. Avis – We Try Harder
Agency: Doyle Dane Bernbach
Year: 1962
In 1962, Avis completely embraced its status as America’s 2nd largest car rental company with the slogan “We Try Harder.” It was inspired by being the number one loser
In the coming year, the campaign promoted the company to go from losing $3.2m to turning a profit of $1.2m for the first time in over 13 years.
After five decades, Avis eventually revoked the tagline in favour of “It’s Your Space.”
7. Wheaties – Breakfast of Champions
Agency: Blackett-Sample-Gummert
Year: 1935
Since 1933, Wheaties has highlighted pictures of famous players on its cereal boxes with the slogan “Breakfast Of Champions.”
The box ideas and slogan made the brand compatible with professional sports – innumerable athletes wanted to be identified as “Champions.”
In the 1939 All-Star NBA game, 46 of the 51 players recommended Wheaties.
8. L’oreal – Because you’re worth it
Agency: McCann Erickson
Year: 1973
L’Oreal’s slogan started as “Because I’m Worth It,” and was the first-ever advertisement slogan written from a woman’s perspective. It played a pivotal role in gender equality
The slogan evolved into “Because You’re Worth It.” The market analysis showed some women discovered the original line too proud of their tastes.
It further emerged in 2009 into “Because we’re worth it,” following an effort to brand L’Oreal as a lifestyle and conception for empowered women.
9. Las Vegas Conventions And Visitors Authority – What Happens Here, Stays Here
Agency: R&R Partners
Year: 2003
A year’s quality of research by the Las Vegas Conventions And Visitors Authority saw the emotional connection between Las Vegas. Its customers were freedom – particularly the freedom to do what they couldn’t have done at home.
“What Happens Here, Stays Here” was minted to brand Las Vegas as a place where people could go free without worrying about the consequences.
10. Gillette – The Best a Man Can Get
Agency: BBDO
Year: 1989
In its initial years, Gillette’s advertising attempts fumbled between promoting the brand’s masculinity and its essence.
“The Best a Man Can Get” connected the two sides into one and revitalized the brand.
The slogan, translated in 14 languages, was extensively used for above a decade and provided Gillette with the power to dominate the shaving industry.
Conclusion
In this blog, we have seen that popular slogans are still ruling the market and it is imperative that if you want your brand you be remembered then make sure you have catch slogans that can attract new customers.
