ShivaniWhen it comes to driving up your sales and bringing in customers’ loyalty, product recommendation emails work like crazy. These emails showcase your best range of products and increase conversions by connecting with your target audience. You can earn 31% of your revenue by using product recommendations.
This article will explain what is a product recommendation email and provide 13 such email examples to assist your 2024 sales strategy.
What is a Product Recommendation Email?
A product recommendation email is a targeted marketing communication email sent to consumers. It promotes goods and services among diverse customers based on their preferences, past purchases, and web surfing habits. Using data and analytics, you can choose gifts like discount coupons and rewards that will touch the hearts of your customers.
Advantages of Sending Product Recommendation Emails
Surprisingly, 49% of buyers get product suggestions through emails and purchase things they didn’t plan to. These emails can offer you several benefits, like:
- Encourage Customers To Make Purchases
The capacity to encourage purchases is critical to the success of recommendation emails. Businesses offering top-notch product suggestions tend to attract individual customers more. They have the potential to persuade consumers to not only think about but also buy the products you promote.
- Establishing Brand Awareness
Brands can remain in customers’ minds through the clever use of product recommendation emails. By recommending products that are a good fit for the user, the brand gets associated with trust and loyalty.
Moreover, your product team can use a goal-setting framework and leverage the OKR tool to optimize and track the effectiveness of these recommendation strategies and ensure alignment with broader business objectives.
- Upselling and Cross-Selling
Businesses always look for new ways to boost their average order value to maximize profits. Hence, emails with suggested items work well, allowing for upselling and cross-selling opportunities. Doing so can increase your chances of making a sale by recommending more products to your consumers.
- Cost-Effective Sales Tactic
Spending too much money on marketing and advertising is a common problem with conventional methods. Thus, product recommendation emails present an affordable option. It has a greater chance of turning leads into purchases. These emails use a pre-existing relationship with the customer to achieve optimal performance.
- More Personalized Customer Service
Businesses can create engaging email campaigns by utilizing data analytics and algorithms. The degree of their customization will show that they care about their customers and want to meet their demands.
13 Product Recommendation Email Examples To Drive More Leads
Emails with product recommendations make purchasing more interesting for each person, increasing the likelihood of making a sale. Here are 13 examples of very effective product recommendation emails that will help you generate more leads in 2024.
1. Customer Referral Program Emails
Running a customer referral program using emails can help drive your sales faster. It’s like asking your happy customers to tell their friends about your products. When they do this through email, it’s like a personal recommendation, and people trust recommendations from friends.
Plus, you can reward both your customer and their friend, making it even better. So, it’s a smart and cost-effective way to get more sales and make your customers feel special.
For example, Goby, an oral care startup, sends a referral email with a clean layout featuring a single colour, making it easy on the eyes. Their offer of free brush heads is a smart move, catering directly to their loyal customers, who already use their products.
The on-brand language, like “It’s time to use that big mouth of yours,” adds a playful touch that aligns perfectly with the referral program’s message, making it both engaging and memorable.
2. Holiday and Seasonal Emails
Sending out emails to consumers throughout the holiday season is a great way to get their attention. Send recommendation emails to your customers that coincide with various festivals or seasons. These emails will make your customers feel important and encourage them to make a timely purchase.
For example, emails sent out by Nordstrom throughout the holidays are consistently well-designed and joyful, with an emphasis on narrative. Oftentimes, they showcase moving visuals that perfectly encapsulate the holiday atmosphere.
3. Reward and Loyalty Emails
Recognizing and thanking loyal customers is important. Thus, product suggestion emails are a great way to thank them for their loyalty. Strengthen customer bonds by suggesting products they’ve bought or liked before.
For instance, emails promoting the Starbucks Rewards Program are one example of this. They are thoughtfully crafted, and tailored to each consumer, and they provide several incentives.
4. Product Launch Emails
Email marketing may help build excitement for a company’s new product launch. To do this, send your customers tailored suggestion emails introducing your latest release. These emails can have compelling copy that describes the new product’s many advantages and draws readers in to be early adopters.
To promote the sale of its latest products, Google, for instance, emphasises those aspects most likely to appeal to its target audience and solve the most prevalent issues that groups of people often face. To get people excited about the product, Google sends them an email promising “exclusivity.”
5. Win-Back Emails
Customers who have been inactive or lapsed are easy targets for “win-back” emails. You can get their interest back by offering special deals and suggesting cool stuff. This shows you care about what they like and what they bought before.
As an instance of a win-back email, consider how Adidas effectively utilizes personalized product suggestions. They use these recommendations to showcase their newest arrivals and innovative offerings, combined with a compelling call to action that encourages recipients to rediscover their products and shop once again.
6. Personalized Newsletters
Email newsletters help you connect and share useful information with your customers. Adding personalized product suggestions makes your readers happy. So, pick a mix of items from different categories in your newsletters to match what your members like.
For example, Nike uses tailored newsletters to keep its consumers interested and up-to-date on their latest offerings, specials, and upcoming events. The company uses client information to tailor its mailings to certain groups of people.
7. Back-In-Stock Emails
Send “back-in-stock” emails as soon as possible when an item that was out of stock is available again. Inform customers of the product’s availability and offer suggestions for additional purchases. This method will instil a sense of urgency among customers.
For example, Revolve is a popular brand of outdoor apparel with a dedicated following of consumers. When an item a consumer has shown interest in or purchased in the past is restocked, they are notified via “back-in-stock” emails.
8. Discount and Coupon Emails
It might be persuasive to promote products while also offering discounts or coupons. So, give discounts and coupons on the products that customers have shown an interest in or purchased. It creates an atmosphere of scarcity, which in turn encourages rapid purchasing.
For example, Amazon is known for frequently emailing promotional codes and discounts. These emails are highly effective at attracting new customers and boosting revenue on Amazon’s site.
9. Welcome Emails
The welcome email is the first encounter new subscribers have with your business. So, it should be warm and kind if you want to make a good impression. A great way to introduce new subscribers to your popular goods is to provide tailored product suggestions.
For example, Dollar Shave Club is a membership shaving service that sends out “welcome emails” to prospective clients as a way to promote the firm and win them over.
10. Post Sale Emails
Send a follow-up email with extra product suggestions that go well together. It not only demonstrates the care you put into your business, but it also motivates them to buy from you again.
For example, Myntra is an Indian online retailer specializing in trendy apparel and accessories. Customers are kept interested and coming back for more thanks to their tailored emails sent after purchase.
11. Promotional Emails
Product suggestion email campaigns are more effective during sales and promotional events. Make sure your suggestions fit in with the sale’s theme, whether it’s a seasonal one, a clearance one, or a holiday one. You may boost sales by showing discounted items tailored to each recipient’s interests.
For example, Zomato is an app that helps people find restaurants and order meals online. They try to get clients to utilize their platform by sending them excellent and engaging promotional emails.
12. Browsing-History Related Emails
Use clients’ surfing habits to send them more relevant product recommendation emails. Make shopping easier by suggesting items similar to what they liked before, creating a seamless experience.
For example, Swiggy is an Indian meal delivery website that sends clients emails with suggestions for what to get based on their previous purchases and online behaviour.
13. Re-Engagement Emails
Send interesting product suggestions in emails to revive dormant subscribers. Make sure your content’s headlines and body meet their curiosity and attention. You can get your customers interested in you again by sending them appealing suggestions.
For example, there are a lot of people who use Spotify, which is a popular music streaming service. People who haven’t visited their accounts in a while may receive a re-engagement email.
Product Recommendation Email Best Practices
To make your product recommendations more effective, we recommend that you follow these tips:
- Use A/B Testing
The foundation of any effective email advertising campaign is A/B testing. When making product recommendation emails, test different subject lines and content using A/B testing. This way, you can make smart decisions with real evidence. It can enhance participation and lead to an increase in sales.
- Consider Buyers’ Behavior
Knowing your customers’ buying habits is essential for making relevant product suggestions. Explore the details of your customers’ browsing, buying, and other behaviours. Using this data, you can tailor your product recommendations to each recipient. Track recommendations that lead to sales to refine your strategy and come up with better ideas.
- Timely Schedule Your Email
There is a strong correlation between the time of your product recommendation emails and their success. Find out what time of day your intended audience checks their emails by conducting research and analysis. Timely emails can get people interested and make them do things like click and buy. This brings more possible customers, clicks, and sales.
- Use Social Proof
You can increase the authenticity of your emails by including components of social proof. Add ratings, comments, and customer reviews to the items you recommend. Positive comments from other customers may also influence your customer’s buying decisions.
- Hit The Correct Number
Giving someone too many alternatives to choose from might be overwhelming. Also, if there aren’t enough suggestions, locating anything that clicks may be difficult. Find the sweet spot between offering your customers a wide range of options and overloading them with messages.
Conclusion
In 2024, these 13 top product recommendation emails will be a real boost for selling things. They work well because they’re like personal suggestions. You can get people interested in your products by using what customers like and making emails that look good.
The examples we discussed show how you can make these emails different. These will get more people to like them and buy stuff. As things online keep changing, these ideas can help you do even better and sell more.
