The new product development process in 5 Steps

Ideation

First of all, many ambitious entrepreneurs get stuck on ideation because there is a lot of competition in the market. They are looking to discover the perfect product they should sell. While creating something radically “new” can be creatively fulfilling, there are various ideas that result from emphasizing upon an existing product.

Research

Research is the utmost step in every field, and with the product idea in mind, you may be willing to jump ahead of your production, but this step can be misleading if you fail to authenticate your idea in the first place.

Planning

Since product advancement can become complicated, it’s essential to use the time to prepare before building your model. Before you approach manufacturers or start searching for materials, make sure that you have a concrete idea of what your product looks like and how it will function; otherwise, it is easy to get lost in the following steps.

Prototyping

The purpose of the prototyping stage during product development is to build a complete product to use it as a sample for mass production, and top product development companies emphasize the importance of iterative prototyping to refine designs effectively.

Sourcing

Once you have done a product prototype you’re happy with, it is time to gather the materials and secure the partners needed for production. It is also known as building your supply chain: the vendors, actions, and resources required to create a product and make it into customers’ hands.

Costing

After the researching, planning, prototyping, and sourcing part has done, you should have a precise picture of what it will take to create your product. Costing is the means of making all of the data gathered thus far, and summing up what your cost of goods sold (COGS) will be so that you can fix a retail price and gross margin.