A target market is a group of consumers who share the same needs, wants, behaviors, and characteristics.
Target marketing helps small businesses. Firms communicate with audiences using clear, brief, and precise messages. By catering to too many groups, firms may dilute their message.
The way businesses recognize their target market will depend on the varieties of goods and services they give. There are four key approaches to segmentation that companies can apply to distinguish their market segments.
To increase conversion rates, customer happiness, and business success, identify your target market, customize messages, produce items or services that match their needs, set appropriate price, choose effective distribution channels, and give exceptional customer service.